WHAT I DO Industrial Design Consulting for companies creating dynamic forward looking products. WHO I WORK WITH Startups and Multinationals including Vita Power, Atomos, Fujitsu, Sentai, Modal Electronics, Flat Frog, Circadia, Nokia, CRT Lighting, Pace Microtechnology, Technetix, Hitachi, Trailermaster, OnPoint, Albus Health, Prima Medical, EkkoSense, Promethean, Condeco, Eptura. WHO I AM RCA alumnus; formerly: founding member of CAPA design group, post graduate tutor at Manchester Metropolitan University, Royal College of Art, London. Principal Consultant Designer at Nokia Monitors, Finland. ALMOND DESIGN I am driven by a view that a designed object should explain itself to the user. How it is held, how it is used and how it functions should be self explanatory. I design products which are understandable, and which relate in a positive and meaningful way to the user. I work alongside brand, engineering and manufacturing operations to give a seamless process of design, development and production excellence. john@almond.uk.com